Accounting & Financial Firm

Our client is a prominent accounting firm specializing in outsourced CFO (Chief Financial Officer) services for small and medium-sized businesses, as well as large enterprises.

They provide strategic financial guidance, helping companies optimize their financial operations and drive sustainable growth.

Objective

Our goal was to elevate the online presence of our client, a leading accounting firm specializing in outsourced CFO (Chief Financial Officer) services, and drive business growth by attracting high-value leads from small and medium-sized businesses as well as large enterprises.

We aimed to increase brand awareness, generate qualified leads, and enhance their B2B relationships with C-suite executives.

Approach

SEO & Website Optimization: We optimized the client’s website with relevant industry keywords, improving site structure and enhancing on-page content to boost search engine rankings and drive targeted traffic.
Google PPC Ads: We launched Google Ads campaigns to capture high-intent leads, driving more traffic to the site and generating quality inquiries for outsourced CFO services.
Social Media Content Marketing: We created and implemented a social media content strategy across LinkedIn and Twitter to promote the firm’s expertise and build connections with business professionals, driving B2B growth.
Outbound Marketing: We set up cold email systems and LinkedIn outreach campaigns, targeting a tailored lead list for the client’s Ideal Customer Profile (ICP). This outreach focused on appointment setting with C-suite executives and decision-makers, creating valuable opportunities for the client to expand their network and acquire new clients.

Results

Through these efforts, our client saw a substantial increase in website traffic, improved search engine rankings, and a higher volume of qualified leads from PPC campaigns.